Adweek iconAdweekSep 1, 2026

Hershey’s Bets on Katseye to Become New ‘It’ Candy Bar for Gen Z

Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.

Hershey’s Bets on Katseye to Become New ‘It’ Candy Bar for Gen Z

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Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.

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Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.

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