Retaildive iconRetaildiveSep 1, 2026

Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn't understand the business.

Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges

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Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn't understand the business.

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Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn't understand the business.

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