E27 iconE27Sep 2, 2026

The creator economy is distribution, not marketing. Most Asian businesses are still scaling it like a campaign

Last quarter I sat in a review with a consumer brand team going through their best month on record. The gross merchandise value chart, the total value of everything sold, was close to vertical, and the room could feel it.

The creator economy is distribution, not marketing. Most Asian businesses are still scaling it like a campaign

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Last quarter I sat in a review with a consumer brand team going through their best month on record.

The gross merchandise value chart, the total value of everything sold, was close to vertical, and the room could feel it.

[…] The post The creator economy is distribution, not marketing.

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Last quarter I sat in a review with a consumer brand team going through their best month on record. The gross merchandise value chart, the total value of everything sold, was close to vertical, and the room could feel it. Then the operations lead opened the second file.

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Then the operations lead opened the second file. […] The post The creator economy is distribution, not marketing.

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