How fashion showed up on court at the 2026 U.S. Open

# Quick summary

# Standout looks you should know Coco Gauff: Wore an all-over sunflower yellow New Balance outfit, extending the motif to a yellow-and-black manicure. This is an example of a coordinated theme across apparel and small styling details.

Aryna Sabalenka: Played in an orange, netted Nike dress and wore a custom 127-carat gold necklace, The Prism by Material Good, set with colorful gemstones. She also matched earrings to the necklace for earlier matches.

Naomi Osaka: Presented several carefully styled shifts. She worked with stylist Law Roach and wore a custom Who Decides Wear piece, a Thom Browne jacket embroidered with tennis motifs layered over white Nike, and grey Monse suiting atop Nike base layers. She closed with a white Nike set under a Kid Super coat.

• Carlos Alcaraz: Monochrome Nike singlet-and-shorts combos, including a brown-and-white swap.
• Zheng Qinwen: Turquoise-and-white Nike set with matching sweat bands and shoes.
• Sára Bejlek: Neon pink match kit and a bubble ponytail adorned with rhinestone stars and barrettes.
• Iva Jovic: adidas plum bubble skirt and jacket, later revealing a cut-out white bodysuit.
• Madison Keys: Turquoise Nike dress with mesh paneling and a black cap.
• Frances Tiafoe: Full flamingo pink kit supplied by Lululemon, including socks and headband.
• Maya Joint: Maroon set by Australian brand Elite Eleven.

# Visible themes and takeaways

• Mix of performance brands and bespoke pieces: Nike, New Balance, adidas and Lululemon provided functional bases while players added custom jackets, jewelry and costume-inspired elements.
• Hair and small details acted like accessories: beaded ponytails, manicure motifs and coordinated sweat bands reinforced each player's visual identity.
• Cultural and personal references: Some looks referenced cultural traditions (majorette-inspired fringe) or national moments (fans tying a look to Trinidad and Tobago's Independence Day).

# What this signals for tennis style The tournament continues to operate as a stage where athletes use clothing and accessories to extend personal branding. Practical performance pieces remain the foundation, but visible customization and styling choices are central to how players present themselves during matches.

# Bottom line If you follow tennis fashion, the early U.S. Open rounds offer a clear mix of athletic utility and editorial styling: bold colors, statement jewelry, and culturally inflected custom pieces are the dominant motifs so far.