Campaignlive iconCampaignliveSep 2, 2026

Is the industry running dry on fresh thinking?

As a growing number of brands revives former taglines, and other ads show similarities to previous creative and cultural moments, Campaign asks adland about originality.

Is the industry running dry on fresh thinking?

Share this story

Send the public story page.

Useful takeaways from this story.

As a growing number of brands revives former taglines, and other ads show similarities to previous creative and cultural moments, Campaign asks adland about originality.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

As a growing number of brands revives former taglines, and other ads show similarities to previous creative and cultural moments, Campaign asks adland about originality.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app