Adweek iconAdweekSep 2, 2026

Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era

The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.

Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era

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The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.

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The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.

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