Fooddive iconFooddiveSep 2, 2026

Younger shoppers are driving private label adoption, report finds

Gen Z and millennials have played a key role in store brand sales growing faster than name brands, according to Spins.

Younger shoppers are driving private label adoption, report finds

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Gen Z and millennials have played a key role in store brand sales growing faster than name brands, according to Spins.

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Gen Z and millennials have played a key role in store brand sales growing faster than name brands, according to Spins.

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