Hospitality Net iconHospitality NetSep 3, 2026

What’s on the Minds of Travel Buyers Today? | Buyer Buzz Insights from GBTA Convention 2026

Live polling of 470+ travel buyers at GBTA Convention 2026 shows 92% see AI as strategic, 78% cite internal influence as their top challenge, and most prioritize long-term supplier partnerships over competitive tension.

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Live polling of 470+ travel buyers at GBTA Convention 2026 shows 92% see AI as strategic, 78% cite internal influence as their top challenge, and most prioritize long-term supplier partnerships over...

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Live polling of 470+ travel buyers at GBTA Convention 2026 shows 92% see AI as strategic, 78% cite internal influence as their top challenge, and most prioritize long-term supplier partnerships over competitive tension.

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