Insight to Impact Marketing Forum: Consumer Insights — Practical guidance for insights teams

The useful part

Sep 16, 2026 Measurement & Optimization Related Topics Content Marketing Analytics Data SEO for Content Content Optimization Recent in Measurement & Optimization SEE ALL Content Marketing Analytics & Data. Key Metrics, Signals & Sources Sep 23, 2026 6:00 pm UTC Strategy & Planning. Sep 3, 2026 Watch now If you work in insights, you know the job isn't really about running studies.

How it works

• Or when your research tells the business something they really don't want to hear.
• Or when you have to figure out how to stay strategically relevant when your team is stretched thin and the requests keep coming.
• She'll walk through how to make strategic choices about where to engage deeply and where to step back, and how to maintain credibility even when you can't say yes to everything.
• Frameworks for scaling your involvement strategically when you can't fully resource every request.
• How to diagnose whether consumer resistance is an execution issue or something fundamental Tactics for delivering research findings that contradict business plans in a way that's useful, not obstructive Our...

What to take from it

It's about the moment when you realize you can't resource every project your stakeholders want. Sign up for CMI emails to get advice, examples, and ideas delivered to your inbox.

Example or evidence

• [Research] How Long Will Content and Marketing Careers Remain Viable?

Details worth keeping

Sep 16, 2026 Content Creation & Distribution Related Topics Social Media Content Video & Visual Content AI Content Creation & Tools Content Distribution & Promotion Recent in Content Creation & Distribution SEE ALL Content Marketing Strategy. How to Measure AI Visibility & Brand Influence: Team Apr 30, 2026 Content and Marketing Career & Salary Outlook.

Related coverage

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• Forrester: We analyzed 24 CPG brands across the digital attributes that matter most.
• Adweek: Looking beyond the immediate impact to really understand a trend's influence.