E27 iconE27Sep 4, 2026

The decision discipline: How to turn insights into action

Now ask: did the data shape that decision, or did someone make the call and then reach for the data to justify it?

The decision discipline: How to turn insights into action

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Now ask: did the data shape that decision, or did someone make the call and then reach for the data to justify it?

Think of the last genuinely important decision your team made.

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Now ask: did the data shape that decision, or did someone make the call and then reach for the data to justify it? Here's a test you can run on your own organisation. Think of the last genuinely important decision your team made.

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Here's a test you can run on your own organisation. Think of the last genuinely important decision your team made. If you're honest, it's usually the second one.

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