Most onboarding email sequences fire on a schedule, day one, day three, day seven, regardless of what the user actually did. They're triggered by roadblocks, the specific points where a user got partway through your funnel and then stopped.
Most onboarding email sequences fire on a schedule, day one, day three, day seven, regardless of what the user actually did.
They're triggered by roadblocks, the specific points where a user got partway through your funnel and then stopped.
In a product-led growth motion, that's a missed opportunity.
The page is ready to read now. The fuller skim-friendly version will appear here automatically.
Most onboarding email sequences fire on a schedule, day one, day three, day seven, regardless of what the user actually did. They're triggered by roadblocks, the specific points where a user got partway through your funnel and then stopped. In a product-led growth motion, that's a missed opportunity.
In a product-led growth motion, that's a missed opportunity. The most effective lifecycle emails aren't triggered by the calendar.
Open the app view to save this story, compare related coverage, and continue from the same source.