Broad match keywords and audience expansion tools promise something every performance marketer wants, a lower cost per acquisition with less manual targeting work. Used at the wrong time, both can flood your funnel with low-quality traffic.
Broad match keywords and audience expansion tools promise something every performance marketer wants, a lower cost per acquisition with less manual targeting work.
Used at the right time, after you've built up the conversion data to support them, they can meaningfully lower your CPA.
Used at the wrong time, both can flood your funnel with low-quality traffic.
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Broad match keywords and audience expansion tools promise something every performance marketer wants, a lower cost per acquisition with less manual targeting work. Used at the wrong time, both can flood your funnel with low-quality traffic. Used at the right time, after you've built up the conversion data to support them, they can meaningfully lower your CPA.
On Google, that's broad match and Performance Max.
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