Inc iconIncSep 5, 2026

Companies Keep Turning CEOs Into Thought Leaders. Research Says They’re Not Always the Best Spokespeople

Instead of choosing spokespeople by seniority, start with the story you're trying to tell.

Companies Keep Turning CEOs Into Thought Leaders. Research Says They’re Not Always the Best Spokespeople

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Instead of choosing spokespeople by seniority, start with the story you're trying to tell.

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Instead of choosing spokespeople by seniority, start with the story you're trying to tell.

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