Techcrunch iconTechcrunchSep 7, 2026 ~6 min source read

What to expect at Apple’s September 9 launch: foldable iPhone Ultra, refreshed audio devices, and new iPhone Pro models

Apple’s September event is expected to introduce its first foldable iPhone — the iPhone Ultra — alongside updates to AirPods, HomePods, and the iPhone 18 Pro line. Leaks outline hardware choices, likely compromises and how Apple will position the new devices.

What we expect from the upcoming Apple launch

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Useful takeaways from this story.

Apple will likely unveil a foldable “iPhone Ultra” that opens to a 7.8-inch display, folds to a 5.5-inch cover screen, and omits a telephoto lens.

The foldable is expected to use Touch ID on the side instead of Face ID, include MagSafe, run iOS, and support side-by-side multitasking.

Apple may debut refreshed HomePods and AirPods with camera-driven Visual Intelligence features tied to Siri’s new capabilities.

# Quick summary Apple's September 9 event is widely anticipated because it looks set to introduce the company's first foldable iPhone, dubbed the iPhone Ultra, plus updates to AirPods and HomePods and new iPhone 18 Pro models. Leaks and reporting give a clear picture of what Apple appears to have prioritized for its first foldable: a premium, pocketable foldable that makes trade-offs to keep a slim profile.

# The foldable iPhone Ultra: what the leaks say

  • Camera: Apple is reported to have removed a telephoto lens to save space and thickness. The rear camera system will likely be dual-lens: a main sensor and an ultra-wide.
  • Biometrics: To conserve space, the foldable is expected to use Touch ID on a side-mounted button rather than Face ID.
  • Accessories and charging: MagSafe compatibility appears likely.
  • Display: Apple has reportedly engineered a display where the central crease is less visible than on earlier foldables.
  • The device will run iOS rather than iPadOS, and it is expected to support side-by-side multitasking to make use of the wider unfolded screen.
  • Reports indicate the same chip that powers the foldable also appears in Apple's budget MacBook Neo, suggesting Apple isn't underpowering the device.

Reports indicate the iPhone Ultra could cost more than $2,000. Apple seems to be positioning this as a premium product that introduces a new form factor rather than replacing existing iPhone models.

# Non-foldable iPhone plans Apple is reportedly releasing new iPhone 18 Pro and Pro Max models at the September event. Leaks suggest the standard iPhone 18 may arrive later, potentially about six months after the Pro models, which would be an unusual staggered release for Apple.

# AirPods, HomePods and "Visual Intelligence" Apple's move to integrate more advanced Siri capabilities — tied to its Gemini-powered Siri update — has leaked alongside references to refreshed HomePods. In a macOS preview build, researchers found a video and references suggesting Apple is working on AirPods with built-in cameras. The leaked video frames this feature as "Visual Intelligence," where the AirPods' cameras act as eyes for Siri to identify and save things you see rather than serve as conventional photo/video capture devices.

The leaked description emphasizes the cameras as assisting Siri rather than being consumer cameras. Given Apple's public focus on privacy, reports suggest the sensors are intended to capture contextual information for Siri features rather than create a camera-driven social product.

# Leadership context

# What to watch on Sept. 9

  • Official specs and pricing for the iPhone Ultra, including exact camera specs and biometric choices.
  • Whether Apple confirms AirPods with cameras and details on how Visual Intelligence will work and handle data.
  • Timing for the standard iPhone 18 release and availability for the new Pro models.

More context around this story.

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