Southeast Asia's e-commerce story is no longer just about search bars, discount vouchers and marketplace rankings. Increasingly, shoppers are discovering what to buy through livestreams, short videos, creator reviews and affiliate content.
Southeast Asia's e-commerce story is no longer just about search bars, discount vouchers and marketplace rankings.
Increasingly, shoppers are discovering what to buy through livestreams, short videos, creator reviews and affiliate content.
That shift is now large enough to reshape the region's online retail economy.
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Southeast Asia's e-commerce story is no longer just about search bars, discount vouchers and marketplace rankings. Increasingly, shoppers are discovering what to buy through livestreams, short videos, creator reviews and affiliate content. That shift is now large enough to reshape the region's online retail economy.
Content commerce gross merchandise value across Shopee, TikTok Shop, […]
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