Elie Saab x H&M: a wearable slice of red‑carpet glamour lands on the high street
The Elie Saab capsule for H&M arrives 22 October with sequins, lace, tailoring and a limited bridal look available in select global stores and online.

The Elie Saab capsule for H&M arrives 22 October with sequins, lace, tailoring and a limited bridal look available in select global stores and online.

Launch date: ELIE SAAB x H&M drops online and in select stores on 22 October 2026.
The 54‑piece lineup (reported at launch events) shifts Saab’s couture codes toward more wearable looks: beaded maxi dresses, tuxedo separates, draped maxis, and sequined details.
A highly limited wedding dress and veil will be sold in selected stores worldwide (Dubai, Kuwait, Riyadh, Paris, New York) and online.
# What happened H&M has collaborated with Elie Saab on a capsule collection set to launch on 22 October 2026. The partnership presents a more wearable interpretation of Saab's haute couture aesthetic, delivering pieces aimed at party season and everyday dressing rather than full‑on ballgowns.
# What's in the collection The line leans on Saab signatures—lace, sequins, drapery and beadwork—but translated into H&M‑friendly silhouettes. Standouts mentioned at preview events include:
# Who's talking
Preview coverage emphasized that instead of the voluminous tulle and full couture gowns Saab is known for, the H&M capsule focuses on wearable pieces that borrow couture details—lace panels, graduated sequins, beading and romantic draping—while staying usable beyond one red‑carpet moment.
# Availability and where to shop The collection launches at hm.com and in select H&M stores on 22 October 2026. A limited bridal look will be sold in selected global stores including Dubai, Kuwait, Riyadh, Paris and New York, as well as online.
# Why it matters for shoppers If you want an Elie Saab aesthetic without couture pricing or the impracticality of a couture gown, this collection offers a bridge: party‑season showstoppers and everyday separates with designer detailing. Specific pieces called out as likely to sell quickly include the leather ombré two‑piece, beaded eveningwear and sequined tailoring.
# What's still unknown At the time of previews, full lookbook details, pricing and complete size ranges had not been released. Coverage says those details will be published ahead of launch.
# Bottom line The Elie Saab x H&M capsule reframes the designer's red‑carpet language into accessible eveningwear, tailored separates and a rare limited bridal drop, all timed for the upcoming party season.
The famed designer discusses his forthcoming 54-piece collection, with prices starting at $39.99.

H&M is proud to unveil the name of its next designer collaborator: ELIE SAAB. Now one of the world's leading haute couture houses, ELIE SAAB was founded in Beirut, where Mr. Elie Saab gained recognition for his refined bridal creations. He went on to become one of the first international members of France's prestigious

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Anok Yai, Amelia Gray, and Iris Law joined the fête for the brand’s latest designer collaboration.

A slow shutter speed exposure shows a model displaying a creation from the AM/JASMINE collection by Liang Chen and Claire Jialing Chen during the China Fashion week. -AFP

Fashion show street style showcases bold, eclectic looks with lace, florals, and metallic accents.
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