Latitude Promotes Chief Revenue Officer Alex Su to President as Firm Expands Flexible-Staffing Model

Latitude, a legal-industry staffing firm focused on flexible placements, elevated its chief revenue officer, Alex Su, to the role of president, the company announced Sept. 8, 2026. Su is an attorney who joined Latitude in 2024 and had been responsible for sales, marketing, and revenue growth prior to the promotion.

The promotion reassigns substantial day-to-day operational responsibilities to Su. Co-founder and CEO Ross Booher will remain in his role but will hand operational control for many parts of the business to Su so Booher can focus on long-term strategy. This realignment signals a shift in internal leadership dynamics aimed at scaling operations while preserving founder oversight of strategic direction.

Founded in 2013, Latitude runs a flexible-talent model that supplies experienced attorneys to law firms and corporate legal departments on a project or engagement basis. The company has expanded to multiple offices across the United States and conducts international placements as well. Su's elevation comes as the firm looks to accelerate growth and expand that model.

Latitude's leadership change comes at a time when demand for flexible legal talent is rising. Su has argued that the firm's model is becoming more relevant as law firms and in-house departments face new operational realities related to technology adoption. The promotion places someone who led revenue strategy into a role managing operations, sales, and client-facing functions together — a configuration intended to align go-to-market efforts with delivery capacity.

Practical implications for clients and competitors

For clients, the change could mean faster alignment between business development and service delivery because the person responsible for revenue will also oversee day-to-day operations. For competitors, the shift suggests Latitude intends to scale its flexible-staffing approach more aggressively and to position itself as a partner for organizations rethinking staffing in response to technology and workflow shifts.

What we know about the leadership transition

• Su joined Latitude in 2024 and served as chief revenue officer before the promotion.
• Booher remains CEO but will cede many operational duties to Su.
• The company describes its core business as placing experienced attorneys into firms and corporate legal departments on a project or engagement basis.

• Su's leadership: look for announcements on service lines, geographic expansion, or changes to engagement models.
• Any public statements or interviews that outline specific operational priorities or new initiatives Su will lead.
• Client retention and new client wins that could indicate whether the leadership change accelerates growth.