Adweek iconAdweekSep 9, 2026

Publishers Are Spending Hundreds of Millions a Month Buying Traffic

Exclusive data reveals that publishers' paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines

Publishers Are Spending Hundreds of Millions a Month Buying Traffic

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Exclusive data reveals that publishers' paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines

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Exclusive data reveals that publishers' paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines

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