Hospitality Net iconHospitality NetSep 10, 2026

What If the Answer to Overtourism Is More Tourism?

The author argues overtourism is a congestion problem, not a volume problem, and calls on technology and marketing to redistribute demand rather than restrict it.

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The author argues overtourism is a congestion problem, not a volume problem, and calls on technology and marketing to redistribute demand rather than restrict it.

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The author argues overtourism is a congestion problem, not a volume problem, and calls on technology and marketing to redistribute demand rather than restrict it.

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