Marketingtechnews iconMarketingtechnewsSep 11, 2026

Fashion brands are discovering that PR could be the new SEO

Fashion brands are increasingly considering how generative engine optimisation (GEO) could be incorporated into their PR strategies, as AI search changes how consumers discover brands. Working with data analytics provider Launchmaterics, KCD, a global public relations and brand experience agency, has been working on meeting these demands.

Fashion brands are discovering that PR could be the new SEO

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Fashion brands are increasingly considering how generative engine optimisation (GEO) could be incorporated into their PR strategies, as AI search changes how consumers discover brands.

Working with data analytics provider Launchmaterics, KCD, a global public relations and brand experience agency, has been working on meeting these demands.

Together, they are providing Media Impact Value (MIV) […]

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Fashion brands are increasingly considering how generative engine optimisation (GEO) could be incorporated into their PR strategies, as AI search changes how consumers discover brands. Working with data analytics provider Launchmaterics, KCD, a global public relations and brand experience agency, has been working on meeting these demands. Together, they are providing Media Impact Value (MIV) […]

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Together, they are providing Media Impact Value (MIV) […]

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