Inc iconIncSep 11, 2026

Hellbent Started as a Joke. Now It’s Selling Cocktails With Up to 19 Percent Alcohol

Seth Green and Matthew Senreich teamed up with serial entrepreneur PJ Loughran to launch a canned cocktail with a mischievous, chaotic bent.

Hellbent Started as a Joke. Now It’s Selling Cocktails With Up to 19 Percent Alcohol

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Seth Green and Matthew Senreich teamed up with serial entrepreneur PJ Loughran to launch a canned cocktail with a mischievous, chaotic bent.

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Seth Green and Matthew Senreich teamed up with serial entrepreneur PJ Loughran to launch a canned cocktail with a mischievous, chaotic bent.

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