E27 iconE27Sep 11, 2026

I used to think the hard part of employee advocacy was getting people to post

Our HR team wanted employees to share more about company culture, hiring updates, internal events, and project wins on LinkedIn. We only wanted people to feel more comfortable writing about work when there was something worth sharing.

I used to think the hard part of employee advocacy was getting people to post

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Useful takeaways from this story.

We only wanted people to feel more comfortable writing about work when there was something worth sharing.

We were not trying to turn everyone into corporate influencers.

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The useful part

Our HR team wanted employees to share more about company culture, hiring updates, internal events, and project wins on LinkedIn. We only wanted people to feel more comfortable writing about work when there was something worth sharing. We were not trying to turn everyone into corporate influencers.

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We were not trying to turn everyone into corporate influencers.

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