GeoPro Labs seeks a Head of Operations to take operational ownership of three Shopify apps that are already profitable and have engaged users. The apps are Geo:Pro (geolocation storefront personalization), TrackiPal (PayPal tracking automation), and Easy Lockdown (content/storefront access control). Together they generate roughly $1.87M in ARR. The role is focused on execution rather than growth-stage scaling: steady improvements to product experience, operations, onboarding, and App Store performance.
The stack already includes Amplitude, BigQuery, and Shopify Partners reporting. The role requires digging into that data (SQL fluency or the ability to write SQL with assistance) to understand what moves metrics, design experiments, and report impact. You will own the analytics story and propose tests to improve onboarding, activation, retention, and feature adoption.
Platform stewardship and App Store work
You will manage Shopify API changes, App Store compliance reviews, and the annual Built for Shopify review to retain BFS status. Monitoring and improving Shopify App Store rankings is part of the job: lift review ratings, react to sudden ranking drops, and coordinate paid App Store advertising with marketing contractors and the quarterly budget.
An agency handles tier-1 support and a contractor handles reviews, but you are the escalation point for product and engineering issues and manage the agency relationship to ensure response times and ticket quality. You'll also push for better documentation, smoother onboarding, and a higher bar for UX to reduce friction and support load.
You will not need to write production code, perform routine QA, handle first-line support tickets, respond to every review, or engage in fundraising or senior-exec politics. The role is hands-on operational leadership rather than executive fundraising or large-company stakeholder management.
Documented growth opportunities include shifting Easy Lockdown to usage-based pricing, improving onboarding and activation for Geo:Pro and Easy Lockdown, closing feature gaps that matter to customers, and increasing review ratings to improve organic App Store discovery.
You should have prior results running product or delivery for a small SaaS or app portfolio. You need to be technically fluent enough to write specs and evaluate trade-offs without reading code. Comfortable coordinating contractors across time zones, proactive in removing blockers, and data-driven with Amplitude/SQL are musts. Shopify ecosystem experience, ASO, or paid acquisition is a bonus.
The role does not have a fixed ceiling. As you add value and the portfolio grows, responsibilities and scope can expand. Exactly how it scales depends on performance and business trajectory.