Marketingtechnews iconMarketingtechnewsSep 14, 2026

Samsung targets Apple’s iPhone Duo launch with reactive social campaign

Samsung New Zealand has used Apple's entry into foldable smartphones as the basis for a social campaign promoting its Galaxy Z Fold8. The campaign centres on a Palmerston North man named Tim Cook, who shares a name with Apple executive chairman Tim Cook.

Samsung targets Apple’s iPhone Duo launch with reactive social campaign

Share this story

Send the public story page.

Useful takeaways from this story.

Samsung New Zealand has used Apple's entry into foldable smartphones as the basis for a social campaign promoting its Galaxy Z Fold8.

The campaign centres on a Palmerston North man named Tim Cook, who shares a name with Apple executive chairman Tim Cook.

The campaign appeared shortly after Apple unveiled the iPhone Duo on September […]

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

Samsung New Zealand has used Apple's entry into foldable smartphones as the basis for a social campaign promoting its Galaxy Z Fold8. The campaign centres on a Palmerston North man named Tim Cook, who shares a name with Apple executive chairman Tim Cook. The campaign appeared shortly after Apple unveiled the iPhone Duo on September […]

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app