The missing link in your consumer’s mobile app journey
Global app installs grew 10 per cent year-over-year in 2025, with APAC driving much of that growth. For marketers today, getting users to install an app is only half the battle.
Useful takeaways from this story.
Global app installs grew 10 per cent year-over-year in 2025, with APAC driving much of that growth.
For marketers today, getting users to install an app is only half the battle.
The bigger challenge is ensuring users reach the right destination and complete purchases without unnecessary friction.
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The useful part
Global app installs grew 10 per cent year-over-year in 2025, with APAC driving much of that growth. For marketers today, getting users to install an app is only half the battle. The bigger challenge is ensuring users reach the right destination and complete purchases without unnecessary friction.
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