Marketingdive iconMarketingdiveSep 14, 2026

Googles upgrades Meridian with agentic AI, upper-funnel capabilities

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

Googles upgrades Meridian with agentic AI, upper-funnel capabilities

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Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

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Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

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