How Platformz and FUR4 Scaled to 15 Marketplaces Across Three Countries Using ShipBob

FUR4 is a premium pet-products brand built as a proof-of-concept for Platformz, a custom commerce development firm. Platformz designed an operating layer—catalog management, automated invoicing, dealer/referral portals, omnichannel integrations, and distribution controls—so FUR4 could sell across retailers and marketplaces without creating bespoke systems for each partner. ShipBob provided the physical fulfillment backbone.

• Live commerce presence on 15 marketplaces spanning the US, Canada, and Europe.
• Five ShipBob fulfillment centers in operation with two more planned.
• A Chewy 3P/1P hybrid EDI integration completed in seven weeks.
• 100% automated dropshipping success when using ShipBob for that workflow.

Platformz calls its approach distribution infrastructure as a service (DIaaS). The core idea: add a new marketplace, retailer, or country by connecting it to the existing infrastructure rather than rebuilding workflows or integrations each time. Platformz's stack centralizes catalog, tax, ERP, EDI, and logistics automation, which reduces integration work and preserves margins that traditional distributor models erode.

Platformz built the entire operating layer for FUR4, including a dealer and referral portal for wholesale buyers. That same stack routed orders to ShipBob for fulfillment. On the fulfillment side, ShipBob supported multiregional operations and dropshipping. Platformz handled the software integrations—marketplace feeds, invoicing, and EDI—so fulfillment and carrier routing could be managed centrally through ShipBob.

Speed and a concrete integration result

The team completed a Chewy hybrid EDI integration (3P/1P) in seven weeks, a timeline the case contrasts with an industry average of about a year. That single datapoint highlights the difference Platformz asserts DIaaS makes: prebuilt operating primitives and integration patterns shorten onboarding to large retailers.

• Fulfillment delegation: Using ShipBob for fulfillment frees the brand to focus on product and channel growth while relying on a third-party network for inventory distribution.
• Margin protection: Platformz's model aims to avoid legacy distributor economics where brands surrender large margins to reach retailers.

FUR4 planned catalog expansion and additional marketplace activations. Platformz intends the same stack to serve more brands, leveraging the FUR4 deployment as a running example of how DIaaS works in production.

Brands planning rapid channel expansion, merchants that expect to sell through multiple marketplaces and retailers, and companies that need to minimize repeated integration work when adding new partners will find this model relevant. The case shows how a coordinated software and fulfillment partnership can reduce time-to-market for large retail integrations and support omnichannel order flows across countries.