JustWatch will add a streaming layer to its existing guide app in October, offering a free ad-supported tier, rentals and purchases, plus a paid movie-only subscription. The platform will carry content from several distributors and direct users to titles available elsewhere.
JustWatch TV launches in October inside the existing JustWatch website and app, combining discovery with direct playback.
The service will offer three viewing options at launch: free ad-supported streaming (AVOD), transactional rentals/purchases (TVOD), and a paid subscription tier for ad-free movies.
If a title isn’t available to stream on JustWatch TV, the app will still point users to where it can be watched on other platforms.
JustWatch, the streaming guide known for telling viewers where to find movies and TV shows, is adding its own streaming service called JustWatch TV. The company announced the plan during the Toronto International Film Festival. The new service will be built into the existing JustWatch website and mobile apps and will go live in October.
JustWatch TV will offer three distinct options at launch:
Because JustWatch is adding streaming inside its discovery platform, the service will retain the app's ability to point users to where titles are available. If a title isn't hosted on JustWatch TV, the app will link to other platforms that carry it, including competing services.
JustWatch TV will first roll out in these countries: the United States, France, Germany, Canada, the United Kingdom, Ireland, Austria, Switzerland, Italy, Spain, Australia and New Zealand. The company intends to add more regions later, though no specific timetable was provided.
JustWatch already serves as a universal guide: users search for a title and the app shows where to stream, rent, or buy. Adding a playback layer changes the relationship with audiences: viewers can either watch titles directly inside the JustWatch environment or be routed to other services when a title isn't available on JustWatch TV. That makes the platform both a streaming destination and a discovery hub.
Watch for updates on pricing for the ad-free subscription, a more detailed content list, and further expansion of distribution partners. The company has said it will grow the library and regional availability over time.
Quentin Carbonell, JustWatch's senior vice president of global content and strategy, shared the launch plans at TIFF.
JustWatch TV launches next month for TVOD, AVOD, and SVOD viewing with content partnerships with Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media.
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