Live Intercept runs AI-moderated voice interviews in the moment inside digital products, captures immediate customer feedback, and links responses to a company’s existing customer knowledge.
Live Intercept conducts AI-moderated, voice-to-voice interviews inside products and websites to capture in-the-moment feedback.
The product links captured responses with a company's existing customer knowledge so research can sit alongside other customer data.
The capability focuses on quick, contextual feedback inside digital experiences rather than routing users out to separate surveys.
# What happened
# What Live Intercept does
Live Intercept opens a short voice session with a user inside the product flow. An AI moderator guides the conversation, captures responses, and associates those responses with the user's context in the product. The captured feedback is then connected to the company's existing customer knowledge—making the interview data available alongside other research and customer signals.
# How it fits with Marvin's tools
Live Intercept joins Marvin's existing suite of automated customer research products. Marvin positions these tools for organizations that want continuous, product-embedded feedback instead of relying only on periodic surveys or separate research channels.
# Practical benefits for teams
# Typical use cases
Live Intercept is designed for scenarios where context matters and timing is short. Useful applications include: product experience checks during new feature rollouts, post-task feedback while users complete a workflow, and quick usability probes inside live environments. The product can also support teams that need to supplement quantitative metrics with short qualitative conversations.
# What Marvin emphasizes
Marvin frames Live Intercept as a way to bring voice-based qualitative research directly into the digital customer experience rather than routing users to standalone research tools. The company highlights the ability to connect in-the-moment responses to existing customer knowledge so research outputs can be analyzed with broader customer data.
# Who's using Marvin
Marvin is already used by hundreds of Fortune 500 companies for customer insights and research. Live Intercept extends that platform capability into voice-based intercepts inside products and websites.
# Quick takeaway
Live Intercept is a product-embedded, AI-moderated voice interview tool that captures contextual feedback inside digital experiences and links that feedback to a company's existing customer knowledge. It aims to make short, in-the-moment qualitative research faster to run and easier to integrate with broader customer data.
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