HOSPA buys National Hotel Marketing Conference; next edition set for 27 May 2027

The transfer of ownership takes effect immediately. HOSPA intends to retain the conference's established foundations and core format that have given it its reputation. At the same time, HOSPA will consult with members and previous delegates about how the event should evolve to meet current hotel marketing needs.

HOSPA states future conferences will continue to address the changing hotel marketing landscape. Specific topics called out include shifts in guest behaviour, digital innovation, and the expanding role of marketing across wider commercial operations within hotels.

The next National Hotel Marketing Conference is scheduled for 27 May 2027 and will take place at the Hilton at St George's Park. HOSPA and the HMA will use the months before the event to gather input and shape the programme.

Jane Pendlebury, HOSPA's chief executive, framed the acquisition as a natural fit with HOSPA's work with the HMA and said the organisation will build on what already works while listening to members and delegates. Martin Evans, the founder and former owner, described his 20-year journey building the conference and supported the timing of the handover, noting HOSPA's network and experience.

Following the acquisition, HOSPA appointed Ryan Haynes as Head of Industry Engagement to lead programme development for the 2027 conference. Haynes brings two decades of hospitality marketing and PR experience and has previously worked on industry events and media projects.

What this means for hotel marketers

• The conference remains a recognised meeting place for hotel marketers and commercial professionals.
• Attendees can expect continuity in the event's format alongside potential updates driven by member and delegate feedback.
• The programme will continue to include marketing-led discussions with an eye on digital change and commercial integration.

HOSPA and the HMA will announce further details about speakers, agenda, and registration closer to the 2027 date after consulting the community. For direct contact, HOSPA lists Jane Pendlebury as its chief executive with media contact details available through HOSPA's channels.

HOSPA has absorbed a two-decade-old industry conference into its events portfolio, promising continuity plus a consultative approach to evolution. The next edition is fixed in the calendar for 27 May 2027 at Hilton at St George's Park, and the organisation has already assigned a lead for its programme development.