Fooddive iconFooddiveSep 16, 2026

Kroger records strong private label growth as shoppers stay focused on savings

The retailer's own brands outperformed national brands during the second quarter as it saw robust interest in "anything that is answering a customer's question around value," said CEO Greg Foran.

Kroger records strong private label growth as shoppers stay focused on savings

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The retailer's own brands outperformed national brands during the second quarter as it saw robust interest in "anything that is answering a customer's question around value," said CEO Greg Foran.

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The retailer's own brands outperformed national brands during the second quarter as it saw robust interest in "anything that is answering a customer's question around value," said CEO Greg Foran.

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