Hbr iconHbrSep 16, 2026

Research: Gen AI Is Collapsing Creative Processes

A year-long study found that while the technology can speed up work, it can also lead to unrealistic client expectations and costly reworks.

Research: Gen AI Is Collapsing Creative Processes

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A year-long study found that while the technology can speed up work, it can also lead to unrealistic client expectations and costly reworks.

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A year-long study found that while the technology can speed up work, it can also lead to unrealistic client expectations and costly reworks.

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