Gen Alpha (born 2010–2024) is already shaping purchase decisions. This brief summarizes who they are, how they differ from Gen Z, where to reach them, and the marketing rules you must follow when the audience includes children.
Children influence purchases: 73% of parents say their child informs at least some buying decisions, so brands must appeal to kids and parents.
Engagement looks different: standard social metrics can undercount Gen Alpha attention—they engage less with brands on social but still shop and influence buying online.
Compliance and privacy matter: much of Gen Alpha is under 18, so marketing must follow kid-focused privacy and advertising rules and avoid overt persuasion.
Gen Alpha marketing If the phrases "6-7," "brainrot," or "skibidi" mean absolutely nothing to you, you might have a Gen Alpha blindspot. In this guide, we'll break down everything you need to know about marketing to Gen Alpha: who they are, what makes them different, and how to actually reach them on social. Both are digital natives, but Gen Alpha grew up with more personalized algorithms.
YouTube and TikTok are popular with Gen Alpha, and immersive, entertaining content holds their attention best. For marketers, that means the usual engagement metrics (think: comments, shares, and likes) might undersell how much Gen Alpha is actually paying attention. YouTube and TikTok are the top social channels for Gen Alpha, while gaming and entertainment-first formats actually hold their attention.
Why does Gen Alpha marketing matter right now? Who actually makes the buying decision: kids or parents? What channels and formats actually reach Gen Alpha?
Featuring Ziad Ahmed , VP, Head of Next Gen, United Talent Agency and Joon Silverstein , Chief Marketing Officer, Coach Moderated by Elizabeth Segran , Senior Writer, Fast Company For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend chasing. The companies breaking through today
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*Parents, teachers and anyone else around kids born between 2010 and 2025 have likely caught a phrase like “6-7,” “sigma” or “skibidi” and had no idea what it meant. This generation’s slang moves through short-form video, gaming chat and memes so fast that new words can take hold and disappear within a single school ye
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