Marketingdive iconMarketingdiveSep 17, 2026

Staples’ CMO on introducing a Hard Button amid bigger B2B push

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.

Staples’ CMO on introducing a Hard Button amid bigger B2B push

Share this story

Send the public story page.

Useful takeaways from this story.

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app