Analysis of 1,982 hotels shows those running a dedicated Black Friday campaign grew direct revenue 60.5% vs. 4.4% for non-participants, with the gap driven by booking engine conversion, not traffic.
Analysis of 1,982 hotels shows those running a dedicated Black Friday campaign grew direct revenue 60.5% vs.
4.4% for non-participants, with the gap driven by booking engine conversion, not traffic.
Analysis of 1,982 hotels shows those running a dedicated Black Friday campaign grew direct revenue 60.5% vs. 4.4% for non-participants, with the gap driven by booking engine conversion, not traffic.
The page is ready to read now. The fuller skim-friendly version will appear here automatically.
Analysis of 1,982 hotels shows those running a dedicated Black Friday campaign grew direct revenue 60.5% vs. 4.4% for non-participants, with the gap driven by booking engine conversion, not traffic.
Open the app view to save this story, compare related coverage, and continue from the same source.