Perficient iconPerficientSep 18, 2026 ~5 min source read

Agentic Commerce Readiness Starts with Product Data

Perficient summarizes Forrester research and its own experience to explain why product data must become an ongoing operational discipline before AI agents can reliably find, evaluate, and transact products for buyers.

Agentic Commerce Readiness Starts with Product Data

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Useful takeaways from this story.

Readiness requires more than discovery: order management, inventory, pricing validation, and fulfillment systems must support agent-driven transactions or agents will route elsewhere.

Measurement must evolve to treat AI-mediated discovery as an influence channel and track answer-engine referrals, assisted conversions, and product attributes that improve visibility.

The useful part

Agentic Commerce Readiness Starts with Product Data / Blogs / Perficient Skip to main content Solutions built with our clients, moving with boutique agility and global scale. Learn More AI-First Solutions Industries Explore Proven expertise across the industries we serve, unlocking value in your technology investments. Learn More Industries Partners Partners Outcomes Outcomes Insights Explore Expert insights on the trends, technologies, and strategies shaping the future.

How it works

  • They help buyers search, compare, and navigate options — but they do not independently complete the full buying process.
  • We're proud to share that several Perficient experts were interviewed as part of the research process for Forrester's The State of Agentic Commerce, Q2 2026 (Forrester Research, Inc., May 2026).
  • It reflects where Perficient is already delivering today, bringing AI, data, commerce platforms, customer experience, and operations together to create measurable outcomes.
  • According to Forrester, Currently, approximately one in 10 users who regularly use answer engines are authorizing answer engines to act semi-autonomously (i.e., without direct supervision) to complete tasks...
  • Fully autonomous commerce may still be taking shape, but AI-powered interfaces are already changing how buyers find and evaluate products.

What to take from it

Read More Insights Most experiences described as agentic today are still assistive. Commerce leaders need a clear view of what agents can do now, what comes next, and what their organizations must build before autonomous buying becomes routine. To Perficient, their participation reflects more than where the market is heading.

Example or evidence

  • The companies building the right foundations now will be ready when buyer behavior catches up.
  • That work includes strengthening product data foundations, modernizing commerce and order management architectures, improving product findability, deploying practical AI use cases, and building measurement...
  • Build a readiness roadmap using short execution cycles.
  • Product Data Determines Whether Agents Find You Traditional commerce strategies have focused heavily on websites, search, marketplaces, and sales channels.

Details worth keeping

From investment to execution: making AI work. What the Report Reveals Forrester's report examines how agentic commerce could reshape product discovery and purchasing across consumer and business markets — and the gap between the current hype and where the technology actually stands today. That gap should not be mistaken for a reason to wait.

Related coverage

  • Retailcustomerexperience: The next stage of product content is not simply richer copy. It is accountable information that the enterprise can stand behind when a customer — or an AI acting for that customer — makes a decision.
  • Fastcompany: Industry players say agentic commerce is the next big revolution in retail.
  • Martechseries: Harvard Business Review reports that 90% of B2B purchases could flow through AI agent exchanges by 2028.
  • Newswire: In continued expansion of Agentic Commerce Optimization (ACO) strategy, brands and retailers can now connect catalogs enriched by ReFiBuy's Commerce Intelligence Engine to the Claude Commerce Agent,...

More context around this story.

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