Prohibition Partners launches PPX growth-marketing pillar and names Heidi Whitman managing director

# Summary

Prohibition Partners announced PPX, a growth marketing and advisory pillar that will connect the company's market intelligence, media and events with direct client advisory services. Heidi Whitman has been appointed Managing Director of PPX. The move pairs Prohibition Partners' decade of cannabis market infrastructure with Whitman's international network of regulators, financiers and formulators.

# What PPX is and what it offers

PPX will act as an advisory and media arm within Prohibition Partners. It is structured to deliver a bundled offering that brings together:

• strategic guidance shaped by regulatory insight across major markets.

Heidi Whitman described PPX as "an advisory and media pillar under Prohibition Partners." The announcement frames PPX as a bridge between consultancy-style services and the firm's existing media and event reach.

# Who Heidi Whitman is and what she brings

Whitman has spent more than a decade in the global cannabis industry. Her background in three independent ventures, a company exit and years of advisory work created a network of decision makers across the UK, the EU and Latin America. The release emphasizes continuity: clients who were already working with Whitman will continue with her inside PPX. Whitman said, "Nothing has changed.... If my name's attached to it, it needs to be good people, my good people network, trying to do the right thing."

Clients that come through PPX will gain both transactional introductions and platform-level visibility. Concrete benefits described in the announcement include:

• marketing and exposure across an established B2B media network and events calendar.

The statement claims the combined offering provides scope and quality "that simply cannot be found anywhere else in the industry," positioning PPX as a vertically integrated option for operators seeking both strategy and amplification.

# Strategic fit for Prohibition Partners

Prohibition Partners has built a portfolio of research, events and publications over a decade. PPX adds a client-facing advisory and growth-marketing layer that uses those assets to support business development, fundraising and market entry. The model links editorial and event platforms with paid advisory services and introductions.

# Short implications for the market

• Operators seeking capital or market entry may find a one-stop service that bundles intelligence, introductions and media exposure.
• Whitman's regional network suggests PPX will target markets beyond the UK, including EU and Latin America.

# Bottom line

PPX is positioned as a growth-marketing and advisory offering that consolidates Prohibition Partners' data, media and event strengths with Heidi Whitman's private consultancy network. The move is meant to connect strategy, regulatory insight and investor introductions with amplified visibility across an established cannabis B2B platform.