Firerescue1 iconFirerescue1Sep 18, 2026 ~4 min source read

T‑Mobile Hires Chris Sambar as Chief Enterprise Officer and Reorganizes Leadership to Drive New Growth Areas

Chris Sambar will lead T‑Mobile’s SMB, enterprise and government businesses and help scale emerging products while the company reshuffles marketing, technology and product leadership to prioritize AI, 6G and expansion beyond core wireless.

T‑Mobile Appoints Chris Sambar Chief Enterprise Officer and Evolves Leadership Team to Advance its Next Era of Strategic Growth and Innovation

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Useful takeaways from this story.

Chris Sambar joins T‑Mobile as Chief Enterprise Officer to run SMB, enterprise and government sales and scale emerging businesses such as T‑Ads and Physical AI.

Mike Katz, Chief Business & Product Officer, will step away and remain as a strategic adviser through December 2026 to support transition.

The useful part

— T Mobile (NASDAQ: TMUS) announced that wireless industry veteran Chris Sambar will join the company as Chief Enterprise Officer, effective no later than October 14, 2026. Sambar will report to T‑Mobile CEO Srini Gopalan and will lead T‑Mobile's fast-growing SMB, enterprise and government businesses while scaling the company's emerging growth opportunities. Sambar, T‑Mobile evolves its executive leadership team to further align with and advance the key strategic priorities that will drive the Un-carrier's continued growth, innovation and disruption.

How it works

  • T‑Mobile's network, technology, product engineering and cyber will be integrated under the leadership of Dr.
  • (NASDAQ: TMUS) is powered by an award-winning 5G network that connects more people, in more places, than ever before.
  • He previously spent two decades at AT&T where his accomplishments included building the company's 5G mobile network, developing corporate strategy and leading enterprise sales, including the design and...
  • With T Mobile's unique value proposition of best network, best value and best experiences, the Un-carrier is redefining connectivity and fueling competition while continuing to drive the next wave of...
  • T‑Mobile also announced that André Almeida, currently Chief Broadband, Enterprise & Emerging Business Officer, is appointed to an expanded position as Chief Marketing, Brand & Broadband Officer.

What to take from it

Almeida will partner with Chief Operating Officer Jon Freier to oversee T‑Mobile's consumer wireless and broadband businesses, focusing on capturing new growth segments and continuing to win with customers. John Saw, Chief Technology Officer, positioning the company to advance seamless connected experiences for consumers and build the next generation of AI and 6G experiences. "Chris is a seasoned wireless industry leader with proven experience including expanding high-growth businesses and seizing market opportunities.

Example or evidence

  • "I am also thrilled that André is stepping into his new role, as he has been instrumental in building several of our fastest-growing businesses.
  • Sambar will focus on expanding the company's SMB and business customer portfolio and will help scale emerging growth opportunities such as T-Ads and Physical AI.
  • "I am honored to join T‑Mobile's exceptional leadership team at a time when the company is redefining the industry through bold innovation," said Mr.
  • He will remain in a strategic advisory role through December 2026 to support a seamless transition.

Details worth keeping

With these appointments, I am confident T‑Mobile's leadership team has the speed, focus and expertise to shape the next generation of our industry as we continue to innovate and disrupt with a truly differentiated offering for our customers." Leading T‑Mobile's enterprise and government businesses, Mr. Sambar will advance T‑Mobile's strategy to disrupt and strengthen its presence in industries beyond core wireless, while redefining customer experiences in the enterprise market with the same spirit and focus that built T‑Mobile's position as the industry's leader in wireless customer growth. Gopalan: "I extend my sincere gratitude to Mike for his incredible contributions to T‑Mobile over his 20-plus years.

Related coverage

  • Broadbandbreakfast: Jessica Uhl will begin working with current CFO Peter Osvaldik this month before assuming the role in February 2027
  • Indiatimes: The announcement comes after reports that activist investor Elliott Investment Management has built a stake ‌in Deutsche Telekom and has urged the German telecom group ​to ​abandon a ⁠potential merger with...
  • Martechseries: Veteran T-Mobile executive known for shaping the Un-carrier strategy joins MNTN's board as Performance TV advertising continues to scale MNTN, the technology platform bringing performance marketing to...
  • Executivebiz: Sanjay Sood held senior leadership roles at HERE Technologies, YP, The Real Yellow Pages, Allvoices and BuzzLabs.

More context around this story.

MNTN Appoints Mike Katz to Board of Directors
Martechseries iconMartechseriesSep 18, 2026

MNTN Appoints Mike Katz to Board of Directors

Veteran T-Mobile executive known for shaping the Un-carrier strategy joins MNTN’s board as Performance TV advertising continues to scale MNTN, the technology platform bringing performance marketing to Connected TV, announced that Mike Katz has joined the company’s Board of Directors. Katz is former Chief Business & Pro

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