Thisaway's rebrand: a client-focused identity called 'Branding You Can Believe In'

Thisaway, a branding agency based in Bath, approached its own rebrand as more than a visual refresh. Instead of chasing the latest look, the team spent time on fundamentals: client feedback, a clearer proposition and an operating philosophy that explains how they work.

The agency had been discussing a rebrand for around three years and began the formal process about a year before launch. Growth, bigger projects and a desire to show greater confidence were part of the reason. Having worked for clients such as Team GB and The Jockey Club, the team wanted a face to the world that better matched their experience and approach.

Thisaway started by asking clients why they chose the agency, what it did well and where it could improve. Answers were simple but instructive: the team listens, there's no ego, it's collaborative and communicative. Those traits became the basis for a promise that guided the rebrand rather than a surface-level redesign.

The promise: 'Branding You Can Believe In'

The new positioning is a plainspoken promise: "Branding You Can Believe In." It frames the agency's offering as trustworthy and practical rather than flashy. The promise informed tone, behaviour and visual decisions throughout the rebrand.

How 'Truth & Dare' explains the approach

To explain how they deliver on that promise, Thisaway introduced the operating philosophy "Truth & Dare." "Truth" means grounding ideas in what people actually say—research, listening and honest conversation with clients and stakeholders. "Dare" is the follow-up: taking that grounded idea and pushing it visually and verbally to make the brand stand out. The phrasing intentionally pairs research with risk, presenting them as complementary steps.

Thisaway used AI in the concept stage and for strategic support. The agency employed it as a practical tool—helpful for pulling insight and communicating ideas during development—while keeping final execution grounded in commissioned human illustration and crafted design.

What this means for clients and prospects

The rebrand signals a clearer, more confident agency that prioritises honest client relationships and evidence-led ideas, then takes those ideas as far as creative judgement allows. It aims to avoid trend-based styling that dates quickly and instead presents a sustainable identity tied to how the agency actually works.

Thisaway's rebrand reflects a deliberate choice: make the agency's promise to clients the organising principle, and build visuals and process around that promise. The result is a restrained, craft-focused identity supported by a simple operating philosophy that explains both method and ambition.