According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they're buying. As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation.
According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they're buying.
As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation.
CTV buyers want more transparency into where their ads actually run.
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According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they're buying. As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation. CTV buyers want more transparency into where their ads actually run.
CTV buyers want more transparency into where their ads actually run. Conversations with […] The post CTV's Transparency Gap:
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