Forrester iconForresterSep 18, 2026 ~7 min source read

Customer Takeaways From Forrester’s Wave on Bot and Agent Trust Management (Q2 2026)

Conversations with vendor references reveal how organizations use bot and agent trust tools, where they expect the technology to head next, and what they want from vendors on service and threat research.

It’s An Agent’s World: Customer Insights From The Forrester Wave™: Bot And Agent Trust Management Software, Q2 2026

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Useful takeaways from this story.

Organizations use bot and agent trust management for multiple use cases beyond account fraud, so teams across security, marketing, and e-commerce should be involved.

Customers are beginning to apply these tools to agentic AI traffic to learn provenance, control agent actions, and link agents to real users.

Buyers prioritize vendors that maintain active threat research, and that provide fast tuning and support to address false positives and evolving attacker techniques.

# Why customers discussed bot and agent trust tools

# What organizations are using these tools to solve

Account fraud is the most common use case mentioned by customer references. Close behind are web scraping and LLM scraping, and e-commerce fraud. Because the functional scope of bot and agent trust management spans multiple kinds of automated and agent-driven traffic, stakeholders outside security—digital teams, marketing, and commerce—often have a seat at the table when selecting and tuning a product.

# Agentic AI traffic is an emerging focus

Many customers have started—or plan to start—using these products to manage agentic AI traffic. They want three practical capabilities:

  • Controls that limit what agentic callers can do on public-facing applications.
  • Ways to detect when agent traffic maps back to a real human customer.

Those capabilities change how teams model application threats and who needs to be involved in protection decisions.

# Threat research and vendor responsiveness matter

Customers flag rapid changes in attacker techniques as a core operational challenge. They look for vendors that maintain active threat research teams so models keep pace with new attacks. Strong engineering and customer support matter too: customers accept occasional false positives or false negatives as long as the vendor responds quickly and helps tune protections or deploy model updates.

# Operational expectations and trade-offs

References describe an expectation that products will require ongoing tuning. That means buyers should plan for vendor-led updates and a support relationship that can act quickly when detection drifts. The practical implication: procurement decisions weigh product capability and the vendor's ability to deliver timely engineering and threat research support.

# Where to learn more

Forrester points readers to their Buyer's Guide: Bot And Agent Trust Management Software, 2026 for a deeper evaluation framework. The author will also present on adapting application threat modeling to include AI agent trust at Forrester's Security & Risk Forum in November 2026.

# What this means for buyers

If your organization faces account fraud, content scraping, or suspicious automated traffic, plan cross-functional evaluation teams that include security, marketing, and digital commerce. Expect an initial period of tuning and insist on vendor threat research and support SLAs that match your incident-response needs. If agentic AI traffic touches your applications, add provenance detection and action-control capability to your requirements list.

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