Viewthevibe iconViewthevibeSep 18, 2026

Beyond the red carpet: How Lavazza is using TIFF to become part of Canadians’ everyday coffee ritual

Marketing VP Daniele Foti shares how the brand is using coffee, culture and multiple Festival touch points to become part of Canadians' everyday coffee ritual.

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Marketing VP Daniele Foti shares how the brand is using coffee, culture and multiple Festival touch points to become part of Canadians' everyday coffee ritual.

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Marketing VP Daniele Foti shares how the brand is using coffee, culture and multiple Festival touch points to become part of Canadians' everyday coffee ritual.

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