Beyond the red carpet: How Lavazza is using TIFF to become part of Canadians’ everyday coffee ritual
Lavazza is going beyond the TIFF red carpet. Marketing VP Daniele Foti shares how the brand is using coffee, culture and multiple Festival touch points to become part of Canadians’ everyday coffee ritual. This post Beyond the red carpet: How Lavazza is using TIFF to become part of Canadians’ everyday coffee ritual by S