Koreatimes iconKoreatimesSep 20, 2026 ~1 min source read

Hyundai Motor bets on redesigned Tucson SUV for sales rebound

With its relatively affordable, high-volume models expected to provide a more immediate boost to its global sales, the launch of the highly sought-after SUV came at the opportune time for the carmaker. Tucson is particularly important because its role extends beyond the Korean market.

Hyundai Motor bets on redesigned Tucson SUV for sales rebound

Share this story

Send the public story page.

Useful takeaways from this story.

With its relatively affordable, high-volume models expected to provide a more immediate boost to its global sales, the launch of the highly sought-after SUV came at the opportune time for the carmaker.

It is one of Hyundai's major global volume models, giving the company an opportunity to use

Tucson is particularly important because its role extends beyond the Korean market.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

With its relatively affordable, high-volume models expected to provide a more immediate boost to its global sales, the launch of the highly sought-after SUV came at the opportune time for the carmaker. Tucson is particularly important because its role extends beyond the Korean market. It is one of Hyundai's major global volume models, giving the company an opportunity to use

Details worth keeping

PAJU, Gyeonggi Province — Hyundai Motor is banking on the redesigned Tucson to help turn around its weakening sales momentum, putting one of its global best-selling SUVs at the center of its global sales strategy in the second half of the year. The automaker unveiled the fifth-generation Tucson on Friday, six years after the previous model was introduced, positioning the compact SUV alongside the redesigned Avante and the facelifted Grandeur as key models for its swift sales recovery. The launch comes at a difficult time for the carmaker.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app