Patientmedia iconPatientmediaSep 19, 2026 ~1 min source read

Monday Morning Motivation | New Patients the Easy Way

These are well known tactics that generally require little to no emotional risk. Like high-altitude bombing, you can devote a sizable budget to advertising, seduce with low-cost "new patient specials," or hire someone to do spinal screenings.

Monday Morning Motivation | New Patients the Easy Way

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These are well known tactics that generally require little to no emotional risk.

Like high-altitude bombing, you can devote a sizable budget to advertising, seduce with low-cost "new patient specials," or hire someone to do spinal screenings.

It's what practices that "don't seem to do anything" do to enjoy a steady flow of new patients.

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The useful part

These are well known tactics that generally require little to no emotional risk. Like high-altitude bombing, you can devote a sizable budget to advertising, seduce with low-cost "new patient specials," or hire someone to do spinal screenings. It's what practices that "don't seem to do anything" do to enjoy a steady flow of new patients.

How it works

  • Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media's creative director and co-founder of Perfect Pa...

Details worth keeping

Would you rather get new patients the easy way? Sure, it can be pricey, but the investment is mostly financial. This type of hand-to-hand combat rarely produces instant results.

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