Adweek iconAdweekSep 21, 2026

Direct-to-Consumer Brands Rebuild Their Playbooks Around Retailers

Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores.

Direct-to-Consumer Brands Rebuild Their Playbooks Around Retailers

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Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores.

Gone are the days when DTCs went it alone. Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores.

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Survival today is about clawing for shelf space at Walmart, Target, and other brick-and-mortar stores.

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