UK broker M&A has slowed — many independents prefer it that way
Deal activity has dropped sharply in 2026. Some independent brokers say choosing not to sell shapes how they run their businesses and how they handle technology such as AI.

Deal activity has dropped sharply in 2026. Some independent brokers say choosing not to sell shapes how they run their businesses and how they handle technology such as AI.

Several independents have reorganised ownership to remain independent, citing control, continuity and client relationships as primary reasons.
Independents are split on AI: cautious avoidance, in-house build for niche tasks, or exit via sale to gain scale and resources.
# Quick summary UK insurance broker mergers and acquisitions have slowed sharply in 2026 after a busier 2023–24. Some smaller, independent brokers view staying outside the deal cycle as an active business choice. They say independence affects governance, client promises and how they approach technology, including AI.
# Market snapshot Deal counts: 151 transactions in 2023 and 152 in 2024, falling to 99 in 2025. By early August 2026, just 47 deals were completed. Several historically acquisitive firms have slowed or paused UK dealmaking.
# Why some brokers choose to stay independent Independence is framed as deliberate, not a temporary holding pattern. Reasons offered by brokers interviewed include:
# Ownership moves that lock in independence Some firms moved beyond verbal commitments and reorganised ownership to preserve independence. Example: Thomas Carroll Group shifted ownership into an employee ownership trust in 2023, placing 94% of equity into that structure. For leadership there, selling was not simply declined — the ownership model itself was changed to keep control internal.
# Three responses to AI and technology Independents differ on whether they can and should take on AI without the scale of larger groups. Interviewed brokers described three practical responses:
# What independence means for operations and clients Independence influences how brokers position themselves with clients. Owners say they can promise continuity of personnel and decision-making, which they believe some clients value. Independents also expect their business choices to be driven by client needs and long-term service rather than metrics that matter primarily to potential acquirers.
# Where this leaves the market The slowdown in deals has created space for firms that want to stay independent and focus on specialist service models. It has also exposed a practical challenge: independent businesses must decide whether to absorb the costs and risks of developing or adopting advanced technology, to partner, or to sell for scale.
# Bottom line Deal volumes are down in 2026. For many small and mid-sized brokers, that's not regret — it's a strategic stance. The central trade-offs they highlight are control and client continuity versus access to scale and technology, particularly AI.

Fewer buyers, rising leverage and weak integration put pressure deals throughout the market

Fewer buyers, rising leverage and weak integration threaten deals throughout the market

The industry is increasingly judged on proactive status updates, fewer handoffs and cost clarity before commitment.

Valuation expert David DeVoe says he thinks the falling deal numbers are less of a reflection of waning demand and more of general economic concerns.

Low commissions and outdated sales habits are keeping general insurance on the sidelines

More non-standard referrals are reaching specialists, but most customers arrive without any information from the provider that declined them
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