What to know about e.l.f. Soft Glam Satin Foundation’s 36-shade lineup

The useful part

foundation with 36 shades that beauty shoppers should know about By Rochelle Barrand Fashion & Beauty Writer Published 21st Sep 2026, 11:09 BST e.l.f. Soft Glam Satin Foundation comes in 36 shades, giving beauty shoppers plenty of options when looking for their foundation match. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.

How it works

• Soft Glam Satin Foundation is designed to give beauty shoppers plenty of options when searching for a foundation match.
• Even if two people have a similar depth of skin tone, their undertones can differ, which can make the same foundation shade look different.
• Rather than settling for the shade that looks vaguely similar, having more options means you can spend more time considering which one works best for your complexion.
• This would work well for you if you've previously found matte foundations too flat or dewy formulas too shiny for your taste.
• How to find your foundation shade online Shopping for foundation online can make shade matching feel particularly daunting because you can't simply test the product on your skin.

What to take from it

Finding a foundation that looks right on your skin can feel like a beauty mission of its own. There's the finish to think about, the shade, your undertone and, of course, whether the foundation you've chosen actually suits the kind of make-up look you want to create. With 36 shades available, it gives beauty shoppers plenty to consider when looking for their own foundation match.

Example or evidence

• Cosmetics will refund you within 30 days of your purchase if you're not 100% happy so you can choose your shade with peace of mind.
• Don't forget about the finish Shade isn't the only decision to make when choosing a new foundation.
• Soft Glam Satin Foundation has a satin finish, making it an option for shoppers who don't necessarily want to go to either extreme.

Details worth keeping

What's On Edinburgh Festivals Things To Do Nightlife Arts and Entertainment Retro Your Edinburgh e-Paper Puzzles Advertise Advertise My Business Place Announcement Place A Public Notice Advertise A Job Public Notices BREAKING The e.l.f. Soft Glam Satin Foundation is the September hero product behind the brand's Project Goldilocks campaign, which is all about escaping the imaginary Unglammy Valley where foundation is always slightly wrong, whether it's too matte, too shiny, too heavy or simply the wrong shade. Subscription Offers Sorry, there seem to be some issues.

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