Prdaily iconPrdailySep 21, 2026

The prompts your team optimized against were made up

Jonny Bentwood is an advisor, Ragan's Center for AI Strategy, and global head of data and analytics, Golin Ketchum. About 10 times a week, someone on my team gets asked the same question by […]

The prompts your team optimized against were made up

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Jonny Bentwood is an advisor, Ragan's Center for AI Strategy, and global head of data and analytics, Golin Ketchum.

AI visibility strategies were built on guesses dressed up as data.

About 10 times a week, someone on my team gets asked the same question by […]

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Jonny Bentwood is an advisor, Ragan's Center for AI Strategy, and global head of data and analytics, Golin Ketchum. About 10 times a week, someone on my team gets asked the same question by […] AI visibility strategies were built on guesses dressed up as data.

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  • AI visibility strategies were built on guesses dressed up as data.

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Actual behavior changes what gets built and what gets cut.

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