Koreatimes iconKoreatimesSep 22, 2026 ~1 min source read

Celebrity guides, feng shui trails lead travelers off beaten path

In a fresh effort to revitalize quiet country towns and rethink domestic travel, Korea is inviting vacationers to explore the countryside not by map, but by specific themes. Under a newly launched autumn initiative, travelers can trek up mist-shrouded peaks with a feng shui master, spot rare birds alongside a celebrity actor, or cook seasonal feasts with a prominent chef.

Celebrity guides, feng shui trails lead travelers off beaten path

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In a fresh effort to revitalize quiet country towns and rethink domestic travel, Korea is inviting vacationers to explore the countryside not by map, but by specific themes.

Under a newly launched autumn initiative, travelers can trek up mist-shrouded peaks with a feng shui master, spot rare birds alongside a celebrity actor, or cook seasonal feasts with a prominent chef.

The program, dubbed "Five Passions, Five Journeys," is organized by the Korea Tourism Organization (KTO) as part of its broader Travel Autumn campaign.

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The useful part

In a fresh effort to revitalize quiet country towns and rethink domestic travel, Korea is inviting vacationers to explore the countryside not by map, but by specific themes. Under a newly launched autumn initiative, travelers can trek up mist-shrouded peaks with a feng shui master, spot rare birds alongside a celebrity actor, or cook seasonal feasts with a prominent chef. The program, dubbed "Five Passions, Five Journeys," is organized by the Korea Tourism Organization (KTO) as part of its broader Travel Autumn campaign.

How it works

  • As younger generations increasingly move to the greater Seoul metropolitan area for work and education, rural counties face shrinking populations and quiet main streets.
  • 30 for 700 coveted spots across 25 day-trip itineraries, each designed around niche interests rather than traditional sightseeing checklists.
  • The campaign directly addresses a growing challenge in Korea: severe regional depopulation.

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